As a homeowner preparing to sell your home, you may be thinking about the probable amount of the sales commission and toying with the idea of trying to sell it on your own as a way to make more profit. Perhaps you are thinking that in today's technologically advanced age, you will be able to simply post some photos online, send links out to your social media contacts, and wait for the offers to arrive. Unfortunately, selling real estate successfully may appear easy to the untrained observer, but it actually requires intensive research, strategic timing, and carefully targeted marketing to obtain the best offers in the least amount of time. If you are still thinking that going FSBO might work for you, the following information just might make you reconsider.
The importance of specific market knowledge
Pricing your home requires specific market knowledge that can be difficult for the layperson to obtain. While the expansion of available real estate data found online can be helpful, it is still only a portion of what is actually needed to determine the best price point for a home. Experienced real estate professionals use available current and historical real estate data along with their personal knowledge of the homes in the immediate area to fine tune their pricing strategy for each home they list.
The importance of skilled negotiations
Working through the real estate transaction from offer to closing can be a time filled with emotion and aggravation, especially if the seller must communicate directly with the prospective buyer. When working with a real estate professional, however, sellers are shielded from this type of contact with the buyer, which is helpful in keeping all negotiations on a fair level. In addition, real estate professionals can use their knowledge and experience to help sellers avoid being taken advantage by unscrupulous buyers and can make sure that all contractual documents are properly prepared and signed to protect their seller's interests.
The importance of a better net at the closing table
Because a professional real estate agent is able to price the homes they list more accurately for the market and guide sellers expertly through the inspections and negotiations stage of a sale transaction, the seller's proceeds check at the closing table is often much higher than it would be for a comparable FSBO sale. In fact, some homeowners receive as much as $40,000 more when using a real estate professional like those at ERA Key 1 Realty Inc.-Cindy Frank, versus selling by owner.